EMA Training’s Multi-channel Marketer programme offers a unique and comprehensive approach to learning, particularly through its face-to-face training hub, distinguishing it from the predominantly online offerings of other institutions.

The Unmatched Value of In-Person Learning

In a landscape where digital dominates, EMA Training upholds the invaluable benefits of in-person learning. Our face-to-face training hub is not just a physical space but a dynamic learning environment where students interact directly with marketing professionals and make new relationships with like-minded peers. This direct engagement fosters a deeper, more nuanced understanding of marketing concepts, encourages lively discussions, and builds a supportive learning community.

A Holistic Educational Approach

EMA Training’s Multi-channel Marketer programme is  designed to include all facets of modern marketing. While digital is a big part of this comprehensive curriculum, the face-to-face delivery we offer at our training hub adds a vital dimension of the ‘personal touch,’ blending theoretical knowledge with practical, real-world scenarios’ and ensuring every single apprentice receives an engaged experience in a professional learning environment.

This balanced approach ensures that students are not just academically proficient but also industry-ready.

Cultivating Essential Skills

Beyond marketing techniques, our face-to-face delivery sessions emphasise the development of essential soft skills. Communication, teamwork, and critical thinking are at the heart of these interactions. These skills are crucial in any professional setting and are best nurtured in a collaborative, face-to-face environment. This approach not only builds professional competence but also instills confidence and adaptability in students.

Networking and Personalised Guidance

Our training hub serves as a bridge to the professional world. Students gain invaluable opportunities to network with industry experts and fellow aspiring marketers. These connections often lead to mentorship, internships, and opens the doors to future career opportunities. The personalised guidance and real-world insights provided by our experienced tutors are instrumental in shaping the professional outlook of our students.

A Future-Proof Career Foundation

Our Multi-channel Marketer programme is more than just an educational course; it’s a foundation for a future-proof career in marketing. The face-to-face training hub is a cornerstone of this journey, providing an immersive, interactive, and enriching learning experience that online courses simply cannot match.

Conclusion: A Step Towards a Brighter Future

As your child considers their next educational step, our Multi-channel Marketer programme stands out as a wise choice. The benefits of face-to-face learning, coupled with the unique advantages of our state of the art digital training hub, offers an unparalleled educational experience. It prepares apprentices not just for a job in marketing, but for a thriving, evolving career in a field that shapes the future of business and communication.

Explore multi-channel marketer with one of our experienced industry experts:  Sign up to one of our free webinar series happening on 27th November, right here.

Can’t make this session?  Why not fill out our online form (below) and one of our friendly EMA team will be in touch to offer you all the guidance and information you need.

The Evolving Digital Marketing Landscape

The digital marketing world is in a constant state of flux, with new channels, technologies, and consumer behaviors emerging regularly. This evolution demands a workforce that is not only skilled but also adaptable and forward-thinking. Multi-channel marketing apprentices bring fresh perspectives and are trained to navigate these changes effectively, keeping your business at the forefront of innovation.

Nurturing Young Talent: A Long-Term Investment

Investing in young talent through apprenticeships is more than just filling an immediate need – it’s about building the future of your company. These apprentices, equipped with the latest marketing techniques and digital know-how, grow alongside your business, adapting and contributing in ways that seasoned professionals might not. They are digital natives, innately understanding the online landscape, which is invaluable in today’s market.

The Competitive Edge of Multi-Channel Expertise

Multi-channel marketing is not just a buzzword; it’s a critical strategy for any business looking to thrive in the digital age. Apprentices trained in this discipline bring a holistic understanding of how different channels work together to create impactful campaigns. Their training in areas like SEO, content marketing, social media, and analytics equips them to contribute to a variety of marketing initiatives, offering a competitive edge to your business.

Cost-Effective Talent Development

Apprenticeships are a cost-effective way to develop talent. They allow you to mould enthusiastic learners into the exact kind of professionals your company needs. In addition, apprentices often bring a level of loyalty and commitment to the company that invested in their early career, reducing turnover and recruitment costs in the long run.  If you factor in training and development costs of a regular employee in comparison with the government funded training apprentices receive (to the very highest quality, delivered by our industry experts) it’s no wonder that so many businesses, large and small, are starting to explore apprenticeship opportunities for their existing and potentiality new employers.

Staying Ahead in a Digital-First World

In a world where digital is no longer an option but a necessity, having a team skilled in multi-channel marketing is crucial. Apprentices bring not just skills but also a digital-first mindset, ensuring that your marketing strategies resonate with today’s consumers and stay relevant in the future.

Conclusion: A Strategic Move for Future Success

Investing in multi-channel marketing apprentices is a strategic decision that benefits your company in the present and prepares it for future challenges. By nurturing this young talent, you’re not just filling a gap in your workforce; you’re building a team capable of driving your business forward in the ever-changing digital landscape. The question isn’t whether your company needs multi-channel marketing talent; it’s whether you can afford not to have it.

Want to educate yourself about new our Multi-channel Marketing apprenticeship programme, launching on 11th December?  Come along to one of our series of webinars, happening on 27th November.  You can get your free tickets here.

Cant’ make this date?  Just fill in our handy online form, below and one of our friendly team will get back to you with all the information you need!

Real Stories, Real Success

At EMA Training, we’ve seen firsthand how a career in multi-channel marketing can transform lives. Take, for example, the journey of Liberty, who started as an apprentice and has now carved a successful path in the industry. Lucy’s story highlights the practical skills and real-world experience gained through our programme

Louisa Hampson, Marketing Operations Lead at EMA Training, with 14 years of experience in the industry, including work with large commercial brands, shares her perspective: “In multi-channel marketing, you’re at the cutting edge of digital trends and strategies. Our apprentices gain not just skills but also a mindset to innovate and lead in this dynamic field, and we’re so excited to launch this course.”

The Apprentice Advantage

Our case studies reveal that starting as an apprentice in marketing offers a unique advantage.  Lucy, another EMA Training success story, reflects on how the apprenticeship provided a comprehensive understanding of the marketing landscape, setting a strong foundation for her career.

Making a Tangible Impact

The ability to see the results of your efforts is a key motivator in this field. Our Marketing Operations Lead, Louisa has a number of apprentices working in the marketing department, and comments on the impact to both the department and the apprentice:  “Working on projects that directly impact a brand’s success is not only rewarding but also a great learning experience. It’s about making a real difference and I have enjoyed seeing my apprentices grow in confidence with each new creative idea they bring to the table.”

Continuous Learning and Growth

The marketing world is ever-evolving, and our apprentices learn to adapt and grow continuously. This sentiment is echoed by Evie, a Content Creator Apprentice, who emphasises the importance of staying updated and embracing new challenges in her career journey.

Choosing a career in multi-channel marketing opens doors to a dynamic and fulfilling professional journey. The real-life stories from our apprentices at EMA Training underscore the practical skills, creative opportunities, and growth potential in this field. If you’re considering a path that combines innovation, strategy, and real-world impact, multi-channel marketing is an excellent choice.

We’re hosting a series of FREE webinars on 27th November!  Register for your place here and find out more about this brilliant new apprenticeship programme.

If you can’t make this date, why not fill out the below form to receive more information, and a member of our helpful team will be in touch with you.

A Pathway to a Promising Career

The digital marketing sector is burgeoning, and with it, the demand for skilled professionals. The Multi-channel Marketing Apprenticeship is designed to meet this demand, providing apprentices with a robust foundation in various marketing channels. It’s a career path that offers diversity, challenge, and the opportunity for continuous learning – key ingredients for long-term career satisfaction and growth.

Real Success Stories: From Learning to Leading

Hearing from those who’ve walked this path can be the most reassuring. Take, for example, the story of Lucy, a former apprentice who is now a Marketing Executive. Lucy’s journey through the apprenticeship programme saw her develop from a curious learner to a confident professional, managing her own projects and campaigns. Her success is a testament to the practical and comprehensive nature of the training provided and she has also progressed on to our prestigious Marketing Executive Level 4 apprenticeship, which is an natural step up for many of our apprentices.

Personal Growth Beyond the Classroom

What sets the Multi-channel Marketing Apprenticeship apart is its focus on holistic development. Apprentices like Alice not only gain technical skills but also develop soft skills such as communication, teamwork, and problem-solving. These skills are crucial in today’s workplace and contribute significantly to personal growth and confidence.  As a Training Provider, we are proud to have been recognised by Ofsted as being ‘Outstanding‘ when it comes to our focus on the Personal Development of all our apprentices, meaning that an EMA learner leaves their apprenticeship with more than just knowledge of their sector – they become well rounded young people, armed with core skills required to help them through life beyond the course.

A Supportive Learning Environment

At EMA Training, we understand the importance of a supportive learning environment. Our apprentices are mentored by industry professionals and receive guidance throughout their journey. This support system ensures that they are not just learning but also applying their knowledge effectively, setting them up for success in their future roles.

Testimonials That Speak Volumes

Parents of past apprentices often share how the programme has positively impacted their child’s career prospects and personal development. Comments like, “I’ve seen a remarkable change in my child’s confidence and professional skills,” or “The apprenticeship opened doors and opportunities we never thought possible,” are common feedback we receive.

Conclusion: A Step Towards a Bright Future

Choosing the Multi-channel Marketing Apprenticeship for your child is more than just selecting a course; it’s about investing in their future. It’s a decision that leads to a rewarding career filled with opportunities for growth and success. As a parent, you can be assured that this programme offers not just education but a pathway to a fulfilling and secure future for your child.

If you’d like to learn more about this EMAzing new course, we’re hosting a series of free webinars on 27th November.  Get your free tickets here.

Or, if you can’t make this event, why not contact us using the form below and one of our friendly team will be in touch.

Building on Proven Success

While the Multi-channel Marketer Programme is a new addition to our portfolio, it’s built on the foundation of our proven apprenticeship models. Let’s look at some success stories from our existing programmes to understand the potential impact of this new course.

Liberty’s Growth in Digital Marketing

Liberty, a standout apprentice from our Digital Marketer course at Pax8, exemplifies the kind of growth and adaptability we aim to foster. Her journey to a proficient digital marketer, adept in social media and email marketing, goes to highlight the effectiveness of our training approach, which will be further enhanced in the Multi-channel Marketer Programme.

Lucy’s Evolution in Marketing Strategy

Lucy’s transformation into a skilled Marketing Executive at Cosy Direct, through our Content Creator Level 3 programme, highlights the practical, hands-on learning we emphasize. Her experience in managing diverse marketing tasks, including data-driven strategy development, mirrors the comprehensive training that will be a cornerstone of the new Multi-channel Marketer Programme.

Evie’s Creative Impact in Content Creation

Evie’s role as a Content Creator showcases the diverse skill set our apprentices develop. Her ability to manage various content types and platforms is precisely what we aim to expand upon in the Multi-channel Marketer Programme, ensuring apprentices are well-versed in all facets of modern marketing.

What Sets the Multi-channel Marketer Programme Apart?

1.Broader Skill Development: The new programme will cover an extensive range of marketing channels and strategies, making apprentices versatile and adaptable.

2.Latest Industry Trends: We continuously update our curriculum to reflect the evolving digital marketing landscape, ensuring apprentices are industry-ready.

3.Real-World Application: Apprentices will gain hands-on experience, applying their skills in practical settings from the outset.

4.Long-Term Business Growth: Apprentices trained in your business environment can grow into roles that suit your long-term objectives, enhancing retention and internal talent development.

Conclusion: Embracing the Future of Digital Marketing

As we prepare to launch the Multi-channel Marketer Programme, we invite businesses to consider the strategic benefits of integrating these skilled apprentices into their teams. The success stories from our existing programmes are a testament to the value apprentices bring, and we are confident that this new course will set a new benchmark in digital marketing training.

For more information on the programme and how it can benefit your business, visit the Institute for Apprenticeships and Technical Education. Join us in embracing this new era of digital marketing expertise.

Join our webinar and discover more about this EMA-zing apprenticeship programme:  Click here to get your free tickets to our webinar series, on 27th November.

Can’t make this?  Why not fill out the form below and get in touch with our friendly team to receive more information about multi-channel marketer.

Embark on a Journey of Digital Discovery

Prospective apprentices and innovative businesses are cordially invited to explore our diverse array of apprenticeship courses within the Digital, IT, and Creative sectors. From 1:30 pm to 4:00 pm, in scheduled time slots, EMA’s team of IT experts will showcase their new environment and state-of-the-art equipment.

Evolve with Cutting-Edge Education

The fair will spotlight EMA’s Work Simulated Environment—a groundbreaking approach designed to immerse IT apprentices in a real-world enterprise network. This hands-on experience ensures apprentices are not just prepared for the future but are actively shaping it.

A Curriculum Crafted for the Future

EMA’s evolved IT curriculum allows apprentices to work towards prestigious qualifications, including:

• Level 3 Information Communication Technician which includes Microsoft MS-900 and AZ-900 certifications.
• Level 3 Digital Support Technician which includes Microsoft MS-900 and AZ-900 certifications and ITIL v.4 foundation level.
• Level 4 Network Engineer a more advanced qualification that includes AZ-104  and Cisco Certified Network Associate certifications.

Creative and Marketing Mastery

Not only does our IT & Digital Careers Fair focus on IT careers, but it also shines a light on the creative side of digital technology. Attendees will have the chance to delve into Content Creation, Digital Marketing, and Marketing Executive courses, showcasing the fusion of tech-savviness and creativity.

From Apprentices to Advocates

Hear firsthand accounts from current apprentices who will share their experiences and the impact of EMA’s creative and digital courses on their careers. These stories will provide invaluable insights into the real-world benefits of joining our forward-thinking community.

Be Part of the Tech Evolution

EMA’s event is a call to action for those who refuse to be left behind in the technological dust—affectionately dubbed dinosaurs. It’s an invitation to step boldly into the modern world of tech, armed with the knowledge and skills offered by an evolved IT curriculum.

For further details, remember to grab your free ticket HERE and follow us on our socials for real-time updates if you can’t make this one.

Don’t let this transformative opportunity pass you by. Mark your calendar for 3rd November and be a part of the #ITEvolved movement at EMA’s Digital Training Hub.

The digital world is consistently evolving, and our apprenticeship courses are getting the upgrade to support our apprentices in excelling within the IT sector. These exciting changes are all part of our evolution of IT, led by our IT programme lead, Will Bentley.

Having only joined EMA in the summer of 2023, Will has made a huge impact and has big plans for our IT & Digital apprenticeship courses. Will worked in top-performing schools around the country and with a passion for all things tech, he has been the ideal person to lead this project!

There’s no better person to talk you through these exciting changes, so we managed to sit down with Will to delve into this ‘evolution’…

So, what is the Work Simulated Environment?

“It’s a network in a box!  Windows servers and clients running on virtual servers utilising VMware.  We have set up a standard on-prem Windows network.  We can guide the learners through the basic tasks on that network such as adding computers to the domain, assigning group policies, and simulating help desk tickets.  We can also get into more complex tasks such as configuring switches and routers safe in the knowledge that we are not going to impact on people hard at work on their workplace computers.”

Which courses will benefit from the new environment?

All of the IT provision will benefit:

Level 4 Network Engineers will get to configure equipment and understand what certain protocols mean, e.g. spanning tree or collision detection, and what effect those protocols have on network traffic.

Level 3 Information Communication Technicians will be able to understand an on-prem Active Directory domain, while the world is moving towards cloud services it is still important to understand the on-prem software and services.

Level 3 Digital Support Technicians will benefit from simulated helpdesk tickets and guided learning allowing them to understand the interconnected nature of domains and will be familiar with the systems and services of an organisation’s network, and their common faults.

Why did your team decide to create this new environment for learners?

“Hands-on learning.  Students learn better with the equipment in front of them putting their knowledge to use on physical equipment.  Simply seeing the effect of a certain tick box or unplugging a cable at the wrong time is invaluable.”

Why is it important that learners have access to this kind of equipment?

“Learners will most likely use very similar equipment to this in their workplace but cannot “play” with them because that’s a production environment which needs to be running 99.9999% of the time.  Our network can fail, in fact, we prefer it that way because that’s how we learn!”

Where can we learn more about this equipment?

“Come and see us!”

If you’d like to learn more, EMA will be holding an IT & Digital Careers Fair in November. At this event, you can talk to our team of experts, who will be on hand to give you all the information you will need regarding our IT & Digital Apprenticeship courses!

For all the details, follow the link here.

Further Information

Check out some of our IT & Digital case studies:
ICT Technician, Josh Mills
Digital Support Technician, Ruby Birks 

If you would like any further information regarding our apprenticeship courses, please explore our website www.ematraining/courses.co.uk

Or contact the team today at info@ematraining.co.uk

EMA Training’s Chief Executive Officer, Tracey Mosley, commented, “We are delighted to announce the launch of our new website ematraining.co.uk, in partnership with Purpose Media. As an East Midlands apprenticeship training provider, we work closely with local employers to ensure career employment opportunities are accessible. This would not be possible without the support of employers such as Purpose Media who, as one of our employer clients, provide guidance, employment, and progression opportunities to those starting their careers.”

Chloé Farmer, Head of Marketing said, “Our new, innovative website aims to inspire and guide school leavers, young professionals, parents, and employers. Purpose Media has provided us with an accessible and appealing platform to attract, inform and educate them about the benefits of apprenticeships. Even today we find that many people do not fully understand apprenticeship and our website aims to dispel the myths.

We believe in supporting apprentices to develop their careers at any given opportunity; EMA’s Marketing Assistant, Jess Tracey, has project managed the website from an EMA Training perspective as part of her Level 4 Marketing Executive apprenticeship, which has been fantastic for her career development!”

Grace Golden, Head of Client Growth from Purpose Media said “Over our 14-year company history, Purpose Media has a long track record of nurturing apprentices, in fact many are now in senior management roles. Co-incidentally, Ruby Birks, who has project managed the work for EMA training is a former apprentice who has recently won two apprentice of the year awards, so this shows how beneficial apprenticeships can be in kickstarting a career journey. We are delighted to be partnering further with EMA to create more employment opportunities for young people.”

Set up in 2013, EMA has become synonymous with high quality apprenticeship provision and outstanding customer service. Operating out of offices in both Derby and Nottingham, the firm places over 250 apprentices per year, and has supported over 200 businesses with their apprenticeship requirements since inception.

Purpose Media is an award-winning full-service agency focused on driving ROI through Digital, Web, Creative and Video. It has a track record of recruiting apprentices in order to provide young people with rewarding careers.

Bullying has been a major issue for a long time; it can come in many forms and can have awful effects on the victims of bullying. During this month, November, the EMA team have been focusing on stress, what may be causing stress and how to deal with that stress. From the 16th to the 20th of November it is Anti-bullying Week, so we wanted to talk about the intense stress a bullying victim might go through. To do so, we reached out to Gemma Orton, the Managing Director of Mocha Marketing. Gemma experienced bullying during her time in school and has shared how she coped with the stress of being bullied and how that affected her mental health, as well as offering some advice to anyone who may be in a similar situation now.

Here at EMA we think everyone deserves acknowledgement and gratitude, whether it be for a small success or a big one! Our next few blogs will be shedding some light on some of these remarkable people.

In the 1930’s it was rarely even considered for a firm to hire a woman, let alone a woman of colour. With Wylie not being prepared to accept this, she opened her own firm from her basement in Chicago, Illinois. She then went on to start at the Northwestern’s College of Business, and regardless of being the only woman in her class, Wylie achieved a bachelor’s degree in 1941.

Alone, becoming the first black woman CPA is incredible; to do so, Wylie had to push against the stereotypes of being a black woman. According to stereotypes in the 1930’s, black women were often put beneath one of two labels, which both could be known by the term ‘Jezebel’. One being that black women were over-sexualised, this rooted from slavery; figures of naked or near-naked black women were put on functionable items. The other being that black women were physically unattractive, unintelligent, and uncivilised, this idea was again portrayed on functionable day-to-day items, which would reinforce these stereotypes every time they were used.

To put it abruptly, Wylie’s choice to pursue and overcome these stereotypes is truly remarkable. By pushing and succeeding in this career choice, Wylie opened up infinite doors for the black community. She was able to provide services that otherwise may not have been offered and by challenging the stereotype, Wylie blazed the trail for other black women to follow in her footsteps.

Wylie’s leadership, persistence, and strength has been recognised by Illinois CPA Society and the City of Chicago declared September 30th, Mary T. Washington Wylie Day. It’s a day to not only commemorate Mary T. Washington Wylie, but a day to remember that barriers can be torn down, hurdles are there to be leaped over, and the colour of your skin should never be what stops you getting the career you want.

Here at EMA, we look forward to celebrating more days which commend those who are an inspiration. It is so important to know black history and to understand why it’s so important.

Black history may not be taught in schools to the extent which it should be, but it is no excuse to not educate ourselves about the remarkable black figures in our history.

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