EMA Training’s Multi-channel Marketer programme offers a unique and comprehensive approach to learning, particularly through its face-to-face training hub, distinguishing it from the predominantly online offerings of other institutions.

The Unmatched Value of In-Person Learning

In a landscape where digital dominates, EMA Training upholds the invaluable benefits of in-person learning. Our face-to-face training hub is not just a physical space but a dynamic learning environment where students interact directly with marketing professionals and make new relationships with like-minded peers. This direct engagement fosters a deeper, more nuanced understanding of marketing concepts, encourages lively discussions, and builds a supportive learning community.

A Holistic Educational Approach

EMA Training’s Multi-channel Marketer programme is  designed to include all facets of modern marketing. While digital is a big part of this comprehensive curriculum, the face-to-face delivery we offer at our training hub adds a vital dimension of the ‘personal touch,’ blending theoretical knowledge with practical, real-world scenarios’ and ensuring every single apprentice receives an engaged experience in a professional learning environment.

This balanced approach ensures that students are not just academically proficient but also industry-ready.

Cultivating Essential Skills

Beyond marketing techniques, our face-to-face delivery sessions emphasise the development of essential soft skills. Communication, teamwork, and critical thinking are at the heart of these interactions. These skills are crucial in any professional setting and are best nurtured in a collaborative, face-to-face environment. This approach not only builds professional competence but also instills confidence and adaptability in students.

Networking and Personalised Guidance

Our training hub serves as a bridge to the professional world. Students gain invaluable opportunities to network with industry experts and fellow aspiring marketers. These connections often lead to mentorship, internships, and opens the doors to future career opportunities. The personalised guidance and real-world insights provided by our experienced tutors are instrumental in shaping the professional outlook of our students.

A Future-Proof Career Foundation

Our Multi-channel Marketer programme is more than just an educational course; it’s a foundation for a future-proof career in marketing. The face-to-face training hub is a cornerstone of this journey, providing an immersive, interactive, and enriching learning experience that online courses simply cannot match.

Conclusion: A Step Towards a Brighter Future

As your child considers their next educational step, our Multi-channel Marketer programme stands out as a wise choice. The benefits of face-to-face learning, coupled with the unique advantages of our state of the art digital training hub, offers an unparalleled educational experience. It prepares apprentices not just for a job in marketing, but for a thriving, evolving career in a field that shapes the future of business and communication.

Explore multi-channel marketer with one of our experienced industry experts:  Sign up to one of our free webinar series happening on 27th November, right here.

Can’t make this session?  Why not fill out our online form (below) and one of our friendly EMA team will be in touch to offer you all the guidance and information you need.

Real Stories, Real Success

At EMA Training, we’ve seen firsthand how a career in multi-channel marketing can transform lives. Take, for example, the journey of Liberty, who started as an apprentice and has now carved a successful path in the industry. Lucy’s story highlights the practical skills and real-world experience gained through our programme

Louisa Hampson, Marketing Operations Lead at EMA Training, with 14 years of experience in the industry, including work with large commercial brands, shares her perspective: “In multi-channel marketing, you’re at the cutting edge of digital trends and strategies. Our apprentices gain not just skills but also a mindset to innovate and lead in this dynamic field, and we’re so excited to launch this course.”

The Apprentice Advantage

Our case studies reveal that starting as an apprentice in marketing offers a unique advantage.  Lucy, another EMA Training success story, reflects on how the apprenticeship provided a comprehensive understanding of the marketing landscape, setting a strong foundation for her career.

Making a Tangible Impact

The ability to see the results of your efforts is a key motivator in this field. Our Marketing Operations Lead, Louisa has a number of apprentices working in the marketing department, and comments on the impact to both the department and the apprentice:  “Working on projects that directly impact a brand’s success is not only rewarding but also a great learning experience. It’s about making a real difference and I have enjoyed seeing my apprentices grow in confidence with each new creative idea they bring to the table.”

Continuous Learning and Growth

The marketing world is ever-evolving, and our apprentices learn to adapt and grow continuously. This sentiment is echoed by Evie, a Content Creator Apprentice, who emphasises the importance of staying updated and embracing new challenges in her career journey.

Choosing a career in multi-channel marketing opens doors to a dynamic and fulfilling professional journey. The real-life stories from our apprentices at EMA Training underscore the practical skills, creative opportunities, and growth potential in this field. If you’re considering a path that combines innovation, strategy, and real-world impact, multi-channel marketing is an excellent choice.

We’re hosting a series of FREE webinars on 27th November!  Register for your place here and find out more about this brilliant new apprenticeship programme.

If you can’t make this date, why not fill out the below form to receive more information, and a member of our helpful team will be in touch with you.

When is A-level results day?

This year, A-Level Results Day is taking place on Thursday 18 August. UCAS will release the information on whether you have been accepted into your chosen universities at 8 am, but due to the high volume of results, you may not be able to access the information due to any lags. Your individual schools will notify you as to when you can collect your results.

What if I am unhappy with my A-level results?

If you find that you’re not too happy or even disappointed with you’re A-Level grades…

• Know that it’s okay to feel that way, whether you’re frustrated, disappointed, or upset. Take however long you need to feel how you feel.
• Don’t panic – whilst it sounds cheesy, it’s true – your grades don’t define you!
• You have options after A-Levels! From clearing to starting an apprenticeship, there are more course options out there than you are probably aware of.

What are my options after A-levels?

If you have just received your results and they aren’t what you hoped, the good news is, that you have options after A-Levels to choose from.

Appeal your grades

It is possible to appeal your grades. You need to talk to your teacher and school to get in touch with the exam board of the exam result you would like to appeal.

The exam board will check your work and if anything is found your grade could potentially change. It’s important to note that this new grade could be higher or lower than your original grade.

‍Re-sit your A-Levels

There is always the option to re-sit your A-Levels if you feel like that’s something you would like to do. Have a conversation with your school and see what your options are.

University

Your university offer may still apply if you only missed your grades by a fraction. Make sure to keep track of any UCAS updates. You can also call UCAS on 0800 100 900.

UCAS Clearing

UCAS Clearing Clearing is how unis and colleges fill any places they still have on their courses. You can google universities that have clearing and see if any of their courses are of interest to you.

Have you thought about earning as you learn with an apprenticeship?

Apprenticeships are a fantastic option for any student. With so many course options to kickstart your career, you can:

• Earn a wage whilst you learn
• Gain real-world experience
• Start a career in something you love

All whilst working towards an industry-recognised qualification. There are a lot of myths surrounding apprenticeships, often we can assume they are only for people interested in brick-laying, admin, labouring etc. However, that couldn’t be further from the truth!

With an apprenticeship, you can work towards your chosen career path. Choose from the list of apprenticeship courses below to read more about the courses and career paths:

• Assistant Accountant
• Professional Accounting Technician
• Payroll Administrator
• Digital Support Technician
• Information Communications Technician
• Software Development Technician
• Network Engineer
• Digital Marketer
• Content Creator
• Marketing Executive

If you would like to find out more about apprenticeships and where one could lead you:

Email info@ematraining.co.uk or call 01332 371666 to speak with a member of our team

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Find an apprenticeship on our vacancies page.

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Our doors are open on Wednesday evenings. Why not come down to our innovative training hub, to see how you can kick start your career?

Click HERE to book your slot.

How can EMA Training help?

At EMA Training, we want to support you, in figuring out life after mainstream education. As an Apprenticeship Training Provider, we have a fantastic recruitment team who offer top-tier support, helping you navigate your chosen career as you take your first steps onto the career ladder.

Are you a parent/carer?

We can help you navigate the apprenticeship world and develop a better understanding of what an apprenticeship is, how it will benefit your child and what courses will suit what they are looking for.

Interested to find out more? Call 01332 371666 or email info@ematraining.co.uk

Visit our IT, Digital, and Marketing Careers Fair on Friday 19th August. Doors open from 10am. Get your ticket

https://www.eventbrite.co.uk/e/it-digital-marketing-careers-fair-tickets-387542489017

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Our Safeguarding Lead, Julie O’Callaghan, invited Joanna to come and speak to our apprentices to raise awareness of mental health. After learning about the Will Garvey Trust Foundation through a mutual friend, Julie shares more about how she found out about the Trust and why she felt it would be impactful for Joanna to visit our students below:

The collaboration with EMA Training Ltd and the Will Garvey Trust Foundation started as a conversation with a friend I do open water swimming with, as she is on the Board of Trustees for this wonderful local charity. When I first met Joanna it was very evident that the message of creating ‘Talking Communities’ would support the foundation that EMA has and continues to build with our staff and apprentices to understand more about mental health and creating a safe space to discuss all aspects including suicide.

Joanna joined us Monday to Thursday for an hour, leading a session on “Why Talking Fixes” to our learners. It was a powerful session where Joanna shared her own story, touching on the loss of her son through suicide and how important it is to talk to the people around you.

The sessions were incredibly impactful and following feedback forms, we found that 100% of the learners who attended found the sessions engaging and useful.

Following the last session, Joanna shared her thoughts on the week with the EMA Training learners:

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Joanna leading a session.

What a joy it has been to spend this week with staff and students at EMA Training, delivering the first of a series of Wellbeing Workshops! The venue in Derby is perfectly suited, and the air conditioning was so much appreciated in the heat this week. I’d pay good money for the cups of tea too (need to know what tea bags they use)! There is a tangible sense of community about EMA and safeguarding is so well embedded that I’ve come away every day believing that the apprentices’ best interests really are at the heart of everything they do.

An average of 13 apprentices attended each session with encouragingly high levels of engagement across all four sessions.
The feedback has been extremely positive and we’ll be creating further workshops based on the needs identified in the anonymous survey completed at the end Julie and the rest of the staff team are great to work with – warm, encouraging, (and reassuringly, most of them know as much about technology as I do – (thanks to Michael for saving us) and absolutely believe that mental health and well being is a priority.
I’m really excited about the future and can’t wait to get started on planning the next workshops. Thanks for having me!

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It has been a joy to have Joanna in for the week and we look forward to having her and the Trust again. As a Training Provider, we want to ensure we are providing our learners with all the resources to support them with their mental health and to help them support their own family and friends. Julie shares below her reflection on the week:

Last week was amazing to work with Joanna as she lead the mental health workshops face-to-face to staff, Accountancy, Digital Marketing and IT apprentices in the Derby digital hub. Sharing a lived experience is a very powerful way to build these talking communities, not only amongst EMA as a business but with family and friends. Joanna has shown me how talking and having somebody to listen to really helps early help/intervention to preventing suicide and supporting all mental health concerns. I feel very privileged to have witnessed Joanna in action and excited about this continued collaboration moving forward.

Julie presented Joanna with flowers to show EMA’s                                       appreciation for her time.
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If you have been affected by anything in this blog post or would like to have a chat with Julie or our Safeguarding team about any of the above, please don’t hesitate to email safeguarding@ematraining.co.uk or contact https://www.willgarveytrustfoundation.org.uk/.

The Recruitment Team regularly support candidates in preparing for job interviews, through one-to-one support, group employability sessions, and more. The team

EMA’s Recruitment Team, Abby and Hannah.

have helped countless apprentices secure the positions they are now in and love. 

Our top 5 tips preparing for job interviews :

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1.      Research the company 

Always do your research on the employer, this is a really important step. Look on the employer’s website and find out what they do, the product or service they deliver and the culture of the company. If you have questions about the workplace environment, culture, personality or values, be sure to ask during the inter

view. Remember that the interview is just as much about you finding the right fit for you. Follow the employer on social media, it will help you to understand the culture, project, products and services better. Try and find a recent achievement, have the business won an award, done something ‘above and beyond’. Familiarise yourself with the job description, this will give you a full understanding of what the role entails, and you’ll be able to articulate how your skills and experiences would make you effective in the role.
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2.    Be prepared 

Find out where the employer is based. Is it near where you live? Can you travel by public transport? If you drive, is there parking? How long does the journey take? 

If your interview is taking place virtually, here are some tips- 

Test Your Technology. The minute you agree to a virtual interview, test your technology to ensure you’re set up for success. Check your internet connectivity, and confirm your camera and microphone are working.  

Set the Scene and Minimize Distractions. While testing your technology, determine where to take the interview. Find a room with optimal lighting, preferably near a window, or a blank wall to guarantee you’re the focal point of the conversation. Whether you sit on your living room couch or in your home office, tidy up your surroundings.  

3.    Practice your interview question answers 

Why do you want to secure your apprenticeship there? What is it about the company that you like? Why do you think you’re right for the role? What skills do you have that you believe will be beneficial to the employer? Make sure you match your skills and personal qualities to what the employer is looking for. It’s always best to build a rapport with the employer, elaborate on your answers, engage in conversation and be personable. 

4.    Ask questions 

At the end of the interview you may be asked if you have any questions. It’s always a good idea to have a few questions prepared! You may want to ask why they enjoy working here, what qualities do their most successful employees have, what are they looking for in a candidate, what are the next steps in the process? Ask them what opportunities are available for your personal progression within the business, are you replacing someone that has progressed within the business? Could you have the same opportunities if you show your capable? Do they have a busy period that you would be expected to avoid holidays? Why is it a ‘busy period’? What sort of training is involved? What is the office culture/social side like? 

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5.    Look your best 

Always make sure that you are dressed smart, suited, and booted is best. Even for a virtual interview! After all, first impressions are really important. 

If you’re interested in an apprenticeship, hiring apprentice, or finding out more about apprenticeships in general, don’t hesitate to get in touch!
Email info@ematraining.co.uk
Call 01332 371666

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How do you boost your confidence as an apprentice?

Confidence does not come naturally to everyone. The workplace can be intimidating, especially if you haven’t been in that job role for very long. Apprentices not only meet everyone in their new workplace but also the other apprentices on their course and the staff at their Training Provider. It is okay to be a bit anxious, but you do deserve to feel comfortable and confident. 

Three EMA Apprentices, Rosie (left), Jess (middle) ad Michael (right)

1.    Get chatting!

Get to know the people around you. If you feel nervous talking to your colleagues, start off with the ‘go to’ icebreaker questions, “How’s your day going?”, “How long have you been working here?”. If you feel comfortable doing so, build from there – create further conversation from the other person’s answers.

Why bother?
We’re not saying everyone you speak to at work will become your best friend, but by getting to know the people around you, it will be easier to start friendships and create great work relationships.

Get involved! As COVID rules are easing up more places are opening and allowing groups to attend. If your workplace go for drinks or food one evening, tag along! Try to be open to invitations even if it may seem a bit daunting. Seeing your colleagues outside of work can take the pressure off your shoulders to be professional. You can get to know what your colleagues are like outside the walls of work, and by building that different relationship with them, you will feel more comfortable in the workplace.

What about other apprentices?
Your Trainer will most likely do icebreakers to get to know their learners. The apprentices in your class are all doing the same course – you already have at least one thing in common! Going through your apprenticeship you will soon become chatty with your class; you will be able to support each other through the ups and downs of the working world as you have all taken that first step at the same time.

2.  Be honest!

When a colleague asks how you’re finding your job role or work in general, be honest. Explain how you’re feeling, you’re not alone in how you think, and you don’t deserve to be alone in working through any low self esteem or any other issues you may be facing.

Ask all the questions – don’t feel like you can’t speak up if you don’t know something. It’s better to ask and learn then stay in the dark and never find out!

If you feel uneasy about opening up to just anyone, find out who is the Safeguarding Officer in your company or Training Provider and turn to them. They are not only the best equipped to talk through how you’re feeling but you can trust that everything you share will stay confidential.

Here at EMA Training, our Safeguarding Officer, Julie is consistently working hard to ensure she can provide the most efficient support to any apprentice who needs it.

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3.  Be you!

You should always be unapologetically you. We’re not saying ignore all the dress codes and say whatever you like whenever you like. However, you deserve to be the person you are. Confidence comes from within, but when you feel confident on the outside it can help your confidence in all scenarios.

Before you leave the house to go to work or to college, put some time aside for yourself. That could be to cook your favourite breakfast or take some more time on your appearance or to go for a quick walk. When someone feels uplifted, it’s noticeable, it makes a person come across as confident (even if they’re not). So, take time to do things that make you happy!

4.  Set goals!

Reaching a goal is always a great accomplishment. Whether the goals you set are one hundred percent work related or in your personal life – if you’re proud of yourself, you will gain more confidence.

Try setting realistic goals throughout your apprenticeship to not only track your progress but also to recognise your hard work. Here at EMA, we celebrate our apprentice’s success; your Trainer and Mentor will be there to support you in reaching your goals every step of the way.

5.  It’s not as serious as you think!

Professional doesn’t equal serious, don’t feel like you can’t be relaxed at your workplace. As long as you are meeting your targets and working hard, you shouldn’t stress too much about being so serious.

You have probably heard this one before, but it’s true – it’s okay to make mistakes. Try not to worry about saying the wrong thing or making the wrong decision, that’s the only way you will learn and grow. Your workplace and the people around you are probably not as serious as you think. At the end of the day, they are all people! Everyone has made mistakes, and by talking about them you can form connections with people as they help you through those mistakes.

By facing new challenges your confidence will start to build more and more. As you take on these challenges, make new mistakes and put yourself out there, you will grow into your role and as you grow, your confidence will also.

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Here’s a few words from our own Safeguarding Officer, Julie, about how EMA ensures we are providing the best support we can offer. “Being the Designated Safeguarding Lead (DSL), confidence building for Apprentices is paramount both professionally and personally. Therefore, we offer interventions to aid the wellbeing of our apprentices:

·       Help to build confidence for sitting exams

·       Communication with others verbally

·       Communicating using written media in a professional setting

·       One to one mindfulness (relaxation session) to title self-doubting

·       Strategies to use daily such as breathing techniques

·       ALS(Additional Learning Support)

EMA Training operates a very supportive environment with one-to-one mentoring, additional training sessions and continuous monitoring of progress in the workplace by closely working with employers. Therefore, the Apprentice is supported by ALL.”

If you’re struggling with your confidence and would like some support please talk to your Trainer or Mentor or contact Julie, safeguarding@ematraining.co.uk

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If you do have that extra time, allow yourself to do something you enjoy! Jo often turns to doing some sewing, crocheting or other crafts that she needs to concentrate on and where she is producing something that gives pleasure when it is completed. “However, quite often it is the creating that gives the most enjoyment.” – Jo

How you handle your emotions will always be specific to you. We hope that reading some of the EMA team’s advice and stories has helped you, whether that be through offering a new way to deal with stress or just allowing you to realise that you’re not alone is these not so great emotions. EMA have and always will prioritise our learner’s and our team member’s feelings. It costs nothing to be kind, and if our kindness can ease anyone’s stress then it is definitely worth it!

Why are we, a training provider, talking about racism in the UK? It’s so important to start conversations around topics such as racism because many people are under the false pretence that it is not an issue in the UK. We also think it’s important that we don’t leave anyone to assume our view on this topic; we want to make our opinion clear and heard. Here at EMA, you’re judged on attitude and hard work – a person’s appearance will never stop the EMA team from welcoming you into our Hub.

We also think it’s important be aware of the racism in the UK, and by learning and acknowledging it you can actively be unsupportive of it.

Let’s talk about the history of the UK. The recent history – we’ll look no further than the past 50 years. It’s important to know what the UK’s history is with racism to make sure we are continually overcoming it, not just sweeping it under the rug.

Police brutality is a term that has been in the news a lot recently, particularly news from America. When talking about racism within the police force many people make the error of assuming that because you hear a lot about America, the UK does not have the same issues. However, this is not true. It wasn’t until 1984 that the Police and Criminal Evidence Act was put forward which stated that the police must give a reason as to why they are stopping someone. Fast forward 30 years and it’s often reported that people feel they are targeted for stops for no reason other than being black. In 2019 The Guardian reported that “Black people in England and Wales are 40 times more likely than white people to be stopped and searched…”, this would be plausible if the majority of the UK’s population’s ethnicity is black, however, according to Statista.com, only 3% of the UK’s population are Black British citizens. Following this data, it’s understandable why many people believe they are stopped because of the colour of their skin. It’s important to be aware of these kind of statistics in the UK to keep away from assuming that racially driven issues with the police is not only in America. The first step to minimizing an issue is being aware of it.

Black History Month was first made a fixture in the UK in October 1987 and has been celebrated during the month of October every year since. These days it isn’t always easy to find time to put aside to do that extra reading, to make sure you can be aware of every issue in the news. But Black History Month is that excuse to put that time aside and learn something new about Black History. The UK wouldn’t be what it is today without the British Empire, but everything about the British Empire needs to be taught. Britain was built on colonialism; in the name of the British Empire hundreds of people were forced from their homes, predominantly across Africa, many were killed. We need to face the realities of the UK’s history as the citizens who live here. It’s not recognised to the necessity it needs to be because the majority of the country is of white ethnicity. Britain is an inclusive country which has been built on the introduction of new cultures, because of this, there are many British citizens who aren’t represented through the history which our education system teaches us. It’s the downplayed issues such as racism that cause a heavy divide within the country. By putting the time aside to do 10 minutes reading into Black History, you’re putting 10 minutes aside to a more peaceful society.

This blog has only covered a few issues that the Black community has faced and still faces in the UK, but you can read so much more. It’s important to educate yourself when you have the time to do so, so you can understand other people’s culture/ learn more about your own culture. On our Instagram we will be creating a highlight which will underline important issues, like racism, and where you can go to read more.

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