HAYAH Insurance Company has launched what it describes as the ‘first’ digital insurance solution available in UAE, “revolutionizing” the way individuals secure coverage for their healthcare needs.
It said in a statement on 15 April that in recent times, the landscape of health insurance in the UAE has witnessed a significant transformation, spurred by dynamic shifts in visa and residency regulations. Amidst this evolution, individual health insurance has emerged as a pivotal concern for residents, highlighting the need for innovative solutions to address the growing demand for accessible, efficient, and comprehensive coverage.
HAYAH’s new ‘Health Protect’ product enables customers to obtain a policy within minutes through an intuitive online journey.
Adel Benachour, head of employee benefits, Bancassurance, and Partnerships said: “As pioneers in the insurance landscape of the UAE, we are proud to introduce Health Protect, a testament to our unwavering commitment to innovation, accessibility, and customer-centricity.
“With Health Protect, we are not just providing insurance; we are empowering individuals to take control of their health and well-being, ensuring a brighter and healthier future for all.”
Through automated online underwriting, the platform utilizes advanced algorithms to assess risk factors and determine eligibility in real-time, ensuring swift and accurate decision-making without the need for lengthy paperwork or manual intervention.
HAYAH Health Protect is also fully integrated with governmental bodies such as the Dubai Health Authority (DHA) and the General Directorate of Residency and Foreigners Affairs (GDRFA), ensuring compliance with regulatory standards and providing customers with added peace of mind regarding the reliability and legitimacy of their insurance coverage.
A strategic partnership with MedNet, a leading third-party administrator (TPA) specializing in healthcare management services further “ensures seamless integration between the insurance platform and the TPA, facilitating efficient claims processing, provider network management, and customer support”.
In addition to its digital prowess, Health Protect distinguishes itself through its commitment to customer-centricity and personalized service. Through a dedicated team of professionals, HAYAH remains steadfast in its mission to deliver exceptional support and guidance to policyholders throughout their insurance journey, ensuring that their needs are met with empathy, efficiency, and professionalism.
Mohamed Seghir, chief executive officer, said: “With Health Protect, we are revolutionizing the way individuals perceive and access health insurance in the UAE. Our digital-first approach, coupled with strategic partnerships and a relentless focus on customer satisfaction, underscores our commitment to driving positive change and delivering unparalleled value to our customers. At HAYAH, we envision a future where health insurance is not just a necessity but a seamless and empowering experience for all.”
